Summary of 2024 and Plans for 2025

Key Achievements and Development Priorities

2215

Publication date: 29.01.2025

WB API Gaining Momentum

Last year, we actively developed the WB API. In this article, we’ll talk about how the WB API has evolved in 2024, what new features appeared in Q4, and what challenges lie ahead for us in 2025.

Brief Overview of Q4 2024 Results

Key Updates for Q4 2024

Expanded reporting, flexible analytics, and new opportunities for sellers

New Features in Analytics and Data Methods

We’ve expanded the functionality of the «Sales Funnel (Jam)» section and renamed it to «Seller Analytics CSV.» Now, you can export data based on specific search parameters in CSV format, as well as a report on search queries in JSON.

With this update, you’ll be able to conduct detailed analysis of search queries, compare conversions for different products, and quickly export the data in a format easily opened in Excel, Google Sheets, or BI systems. This will help you understand which keywords drive sales and how to optimize your marketing budget.

Usage Example

Separate Circuit for DBS Operations

What’s new:

1. New circuit for DBS (seller-managed delivery). All DBS operations have been moved to a separate URL.

2. Updated Documentation. Methods related to DBS are now grouped in a separate section for easier and quicker use.

This separation simplifies working with the DBS scheme, clearly distinguishing it from FBS and DBW.

Usage Example

Product Ranking in Promotions

In the promotion details method, a ranging array has been added for cases where product ranking in promotions is enabled. The array reflects participation conditions and shows what level of boost a product receives in search results.

This provides greater transparency: sellers can see what actions they need to take to improve their search rankings. Developers can automate the calculation of these conditions and provide suggestions on when to increase discounts or expand the product range in promotions.

Usage Example

WB Club Discounts

A separate method for managing WB Club discounts has been introduced. In the responses to methods related to prices, the clubDiscount and clubDiscountedPrice fields have been added, showing the discount amount and the final price after applying the club discount.

This simplifies working with Wildberries’ loyalty program. Sellers can offer special conditions to active customers without changing the overall retail price. Developers can integrate automatic club discount settings into their systems, for example, by applying the discount to all required products in bulk.

Usage Example

Product Turnover Report

A method for analyzing daily turnover dynamics has been added. It shows how quickly products are sold and how long they remain in stock, helping with better stock planning.

Knowing when a product «stagnates» for a long time allows you to take action: reduce the price, remove the product from the assortment, or increase the advertising budget. Developers can visualize this data in corporate systems, clearly showing when demand is particularly high or low.

Usage Example

Added Flags for FBS and FBW Orders in API Reports

Now, when querying orders and sales, the warehouseType field is specified: «WB Warehouse» or «Seller’s Warehouse,» making it easy to see where the sale originated. This allows for consolidated analytics on different sales schemes, making logistics planning and cost calculation easier.

Usage Example

Added Identifier for Customer Return Requests

The srid field is a unique order identifier associated with a return request. It automatically links the return to the specific order and avoids confusion when a customer returns multiple identical products.

With this update, bulk return processing becomes easier: an ERP or CRM system can instantly match the return request to the correct order.

Usage Example

Other Improvements in Q4 2024

New Seller Response Format for Return Requests API

Instead of using a template response, sellers can now provide a detailed reason for rejection. Return requests can now be rejected with a reason and a custom comment via rejectcustom.

Added Promotional Calendar Methods to the Sandbox

Now, you can test promotional calendar features in the sandbox without affecting real sales: see what a marketing campaign will look like, what parameters are needed to launch it, and how products will be included in the promotion.

Enhanced WB Digital API

Sellers will be able to quickly and conveniently delete activation keys using a new method and use longer descriptions and product titles (the maximum length of offer titles and content has been increased to 500 characters).

Added Fields for Seller Warehouse Orders

The comment field (customer comment) for DBS and salePrice field have been added when exporting new fulfillment tasks.

Added Storage Costs

Information about storage costs has been added to the method for obtaining receiving coefficients and filtering by warehouses in the receiving option method. If you want to estimate the cost of storing on a particular warehouse, you load the coefficients and receive the needed data.

Translation of «Business Solutions Catalog» into English and Chinese

Now, sellers who don’t speak Russian can easily find and connect services. This makes WB API more accessible to international users.

2024 Summary

How WB API Became Even Closer to Sellers’ and Developers’ Needs

In 2024, we not only added new features to the API but also worked on making existing tools more convenient and reliable. Below are seven key areas that defined the development of WB API over the past year.

Unified WB API Portal

A New «Home» for Our Community

In previous versions, documentation, updates, and training materials were scattered across different platforms, making it time-consuming to find the necessary information. Now, all documentation, guides, and change logs are consolidated in one portal. This makes it easier for users to:

Study code examples and quickly find answers to frequently asked questions.
Stay up-to-date with real-time updates via the change log.

Expanded Analytics and New Report Versions

Analytics is an essential part of sales management. In 2024, we focused particularly on reports and data that sellers and developers work with:

«Paid Storage,» «Paid Receiving,» and other API reports: now provide more detailed information on logistics costs.
WB Warehouse Stock Report via API: available regardless of the initial token generation time, making logistics planning easier.

Within the «Jam» option

Sales Funnel and Search Parameters Reports in CSV format and Search Queries Report: allow for deeper analysis of how customers find products based on keywords and how they move through the sales funnel.

Result: Management decisions are made faster, the product range is shaped based on real market demand, and logistics expenses become more transparent.

Flexible Pricing and Thoughtful Discounts

Throughout the year, we actively developed pricing and promotion settings, releasing a new version of Pricing and Discount API and additional marketing modules:

Getting Products in Price Quarantine: if a product’s price drops significantly and suddenly, the price remains at the old level until the changes are confirmed.
Discounts for WB Club Members: new fields and methods for managing club discounts.
Promotions Calendar: plan promotions with minimal manual effort; you can get a list of upcoming promotions and add products to them.

Thanks to these updates, sellers have more precise control over pricing and the ability to tailor discounts to different customer categories.

Simplified Service Integration via OAuth 2.0

One of the significant changes in 2024 was the introduction of a new simplified way to connect seller accounts to services via OAuth 2.0.

Previously, sellers had to manually create API tokens, configure their permissions, and monitor their expiration dates.
Now, all they need to do is select the required OAuth 2.0-supported service and confirm the connection in a few clicks.

This provides sellers with quick, secure, and convenient solutions, while services only get access to the necessary data. This simplifies the integration process for both sellers and service developers.

API Tariffs

The Tariffs API allows sellers to get detailed cost data: box and pallet rates, return tariffs, and product category commissions. This makes it easier for sellers to plan logistics costs.

Chat API for Customer Communication

We paid special attention to convenience for integrators, adding API for Chat with Customers, allowing communication with clients via external apps and automating dialogues.

Focus on Community Ideas and Requests

The main takeaway from 2024 is that more tools are emerging in response to users’ own initiatives. We actively gather ideas and feedback from various sources. Our goal is to make business management easier and more effective for all sellers and integrators. Your suggestions help us prioritize and release the most demanded solutions.

Thanks to close collaboration with the community, new releases reflect real needs and deliver tangible benefits in operations.

2025 Plans

Focus on Shipments, Community Development, and Partner Integration Expansion

As we continue developing WB API, we aim to create comfortable conditions for all partners, from small entrepreneurs to large international companies, from private developers to major integrators.

In 2025, we will focus on several key areas that will help manage business processes more effectively, build integrations, and uncover new opportunities for growth. Here are the key directions we’ll focus on in 2025.

API for Shipments

Logistics is one of the key areas for Wildberries in 2025. The more accurately a seller can manage shipments, the faster their products will become available to customers. We plan to expand the functionality of FBW shipments via API to reduce manual operations, simplify logistics planning, and meet demand during peak periods.

OAuth 2.0 and Service Integration

We will continue to simplify the process of connecting sellers to ready-made solutions from the catalog and develop OAuth 2.0. Our plans include:

Expanding OAuth 2.0 capabilities: new tools and methods.
Simplifying integration for sellers: easy connection of ready solutions to stores.
Detailed service descriptions and trust factors: allowing sellers to make informed choices about partner solutions.

These changes will make the integration process even simpler and safer, enabling sellers to quickly connect ready solutions.

Community

We plan to develop a unified space for communication and knowledge exchange, where developers and sellers can find relevant API information, share experiences, and get answers to their questions.

In this direction, we’ll focus on:

Direct dialogue with the WB API community. Improved feedback systems will allow us to quickly address user requests, discuss innovations, and adapt the API to real business needs.
Additional educational materials. We will continue releasing detailed guides and technical articles that will help both new and experienced users better understand the API and find interesting integration approaches.

These steps will make working with the API more convenient, transparent, and accessible for all WB API users.

Conclusion

Summing up and looking ahead

WB API is developing rapidly, and even bigger changes are ahead. In 2024, we laid a solid foundation that already allows sellers and developers to manage their business more effectively.

In 2025, we will continue to move forward, developing integrations, strengthening the developer community, and supporting our partners. Each of these directions is aimed at one goal — to make working with Wildberries easier and more efficient for everyone.