Yusupoff Store User Case
How WB API Improved Control Over Finances and Advertising Campaigns
Challenge
Market Entry and Initial Challenges
When entering Wildberries, the store «Yusupoff» faced common challenges for newcomers: selecting the right assortment, managing advertising campaigns, and ensuring financial transparency. The company’s founder, Ruslan, recalls how the lack of analytics and automation complicated their operations:
«At the start, we didn’t understand which products were the best to enter the market with», Ruslan shares. «We lacked data on sales and competitor behavior. Standard analytics addressed only part of the questions».
One key challenge was selecting a niche: without accurate information, it was difficult to determine which products would be profitable and which would not. Managing advertising campaigns and tracking finances required significant time, and without transparent reporting, Ruslan says, it was hard to evaluate the actual profitability of products, often leading to unnecessary expenses.
Solution
WB API Integration for Analytics, Advertising, and Finance
To address these issues, «Yusupoff» integrated the WB API. The first step Ruslan took was focusing on Analytics to identify promising products and seasonal trends. A specialized plugin from a partner became an indispensable tool for analyzing prices, sales history, and competitor monitoring.
«With the Analytics API, we could understand which new products were selling, check their turnover, and predict seasonality. This allowed us to choose products with high potential», says Ruslan.
Later, the store implemented the Advertising Management API, which simplified campaign setup, enabled search query analysis, and accelerated budget optimization. Instead of manually working with reports in the dashboard, data was automatically pulled via the API.
Integrating financial reporting through the API was a decisive step. Manual calculations were replaced with automated analytics covering aspects like logistics, storage, commissions, and other costs. This provided a clear picture of product profitability and allowed for more precise expense management.
Results
Time Savings
API integration allowed «Yusupoff» to reduce time spent on routine tasks. «Previously, managing advertising took hours; now, everything is done in minutes», Ruslan notes. Process automation freed up more time for strategic planning and business development.
Improved Advertising Management
Using the API for campaign setup and analysis helped allocate budgets more effectively and improve efficiency. Collecting and processing data on search queries, product positions, and conversion rates now occurs automatically, enabling rapid campaign optimization.
Financial Transparency
Financial reporting through the API addressed critical gaps in management. The company now knows exactly which products are profitable and which are not. Tracking costs for logistics, commissions, and storage became more accurate, enabling well-informed decisions and avoiding unprofitable positions.
Trend Forecasting
Analytics made it possible to assess seasonal trends and prepare in advance for changes in demand. This minimized risks of overstocking or shortages.
«The APIs gave us not just tools, but an understanding of how to manage a business on a marketplace. Without these solutions, we would have spent more time and made more mistakes»
