Wooden Toys Store User Case

Challenge

Launch Sales on Wildberries and Achieve Steady Growth

Dmitry is a budding manufacturer of wooden toys for children. The idea of opening a store on Wildberries came to him a few years ago, and in May 2024, he decided to launch his store featuring small puzzles and educational sets for children aged 3–7.

Key challenges Dmitry faced:

1. Difficulty in manually managing ads. Adjusting bids or keywords manually made it easy to make mistakes and reduce sales.
2. Insufficient analytics. Basic tools didn’t provide a detailed understanding of which keywords or types of ads performed best.
3. Limited resources and time. Dmitry handled both production and promotion on his own, so he needed a way to make decisions faster and more accurately.

«I tried setting up ads ‘by intuition.’ But the revenue fluctuated, and it was hard to understand why. Once, I removed an important keyword, and sales dropped by nearly half. That was a wake-up call: automation was needed»

Dmitry, Wooden Toy Manufacturer

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Solution

API Integration and Ad Campaign Automation

At the beginning of summer, Dmitry delved into the topic of APIs. He realized that with integration, he could:

• Automatically adjust bids in ad campaigns to increase conversion rates and stay within budget.
• Gather detailed data on search queries, product rankings, and keyword effectiveness.
• Save time by delegating routine tasks to an «intelligent» algorithm.

He began by generating API keys in his Wildberries account and connecting them to an automation service. Initial setup took just a few hours, but the results were immediate.

«I thought it would take a week to grasp all the details, but within a couple of days, I saw the system lifting my products to the top of key searches»

Dmitry

Integration Steps

1. Generating API keys. Dmitry created API keys through his Wildberries account in just a few minutes.
2. Configuring the automation service. Initial setup took one working day, including clustering keywords and bids.
3. Launching a bidding manager (auto-bid adjustments). By the second day after setup, the service was analyzing conversions, disabling unprofitable keywords, and increasing bids for the most effective ones.

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Results

1. Tripled Sales

• Before: ~50 units per day (pre-integration).
• After: 150–180 units per day by the second week of using the API.

Within the first 7–10 days, sales nearly tripled.

2. Time Savings on Ad Management

• Before: 2–3 hours per day on manual bid adjustments, tracking keywords, and analyzing stats.
• After: ~15—20 minutes per day to review reports and make minor tweaks.

3. Detailed Analytics

• Access to product rankings and keyword data. Dmitry previously struggled to understand why sales dropped when certain keywords were disabled. Now, the system itself indicates which clusters work and which don’t.
• Timely adjustments. If conversion rates drop for a keyword, the service automatically disables it or lowers the bid, saving budget.

4. Scaling Up

• Thanks to automated ad management, Dmitry freed up time to focus on producing new puzzle designs.
• He plans to expand his product range and transition to a round-the-clock production cycle, as demand surged in the first month.

«Sales tripled in just a week. I barely had time to get familiar with the new analytics, and the product was already flying off the shelves. We had to urgently switch production to a second shift»

Dmitry

Additional Benefits

1. Reduced Risk of Human Error. Dmitry previously risked losing revenue whenever he made mistakes in ad settings. Now, the system handles most critical actions autonomously.
2. Support and Consultation. The service Dmitry integrated with provided guidance and quickly helped resolve setup errors.

Future Plans

Dmitry intends to continue using the API for advertising and analytics automation. His immediate goal is to expand his range of educational toys and launch new products on Wildberries. He also plans to test additional optimization tools, such as automated review management and SEO enhancements.

«The API became more than just a tool—it’s the foundation for growth. The fewer manual actions, the more time I have for production and developing new products»

Dmitry

This case clearly demonstrates that even a small manufacturer with three SKUs can achieve significant growth through proper automation and API integration. If you’re managing ads manually and struggling with limited analytics, API integration could be an effective solution for your business.