Universe Store User Case

How Marina uses the WB API to manage her business

Challenge

Optimizing Cost Management for a New Seller

Marina began her journey on Wildberries in May with her women’s clothing store, «Universe». Shortly after starting, she encountered common difficulties faced by sellers, including evaluating product profitability and accounting for advertising and logistics costs.

Her primary challenge was managing a growing inventory and monitoring product profitability in real-time.

"Without analytics and financial management tools, I wouldn’t have understood whether I was making a profit or incurring losses. The standard features of the seller account were insufficient," Marina shares.

Solution

Integrating WB API for Analytics and Financial Management

To address profitability and cost challenges, Marina utilized WB API. Ready-made solutions automated data collection and analysis, ensuring transparency—from tracking product costs to advertising and logistics expenses.

Marina first integrated tools based on the Analytics API to analyze sales and competition, followed by the Promotion API to manage advertising campaigns. These tools helped her allocate her budget more effectively and identify the most valuable keywords for advertising.

Next, Marina connected to her bank via API, enabling precise tracking of income and expenses for bookkeeping. These steps simplified profit and loss monitoring and allowed her to make timely strategic decisions.

"The API enabled me to automate critical processes essential to my business’s success. Now I can control my costs and quickly adjust my strategies when necessary," says Marina.

Ease of Integration

For Marina, integrating WB API services was straightforward and intuitive. She set up API tokens without any major issues and connected the required tools, which soon brought her to a new level of analytics and financial control. All services were easily adapted to her needs—from managing ad campaigns to accounting for logistics expenses.

"I simply generated API keys, configured the necessary sections, and everything started working. All the required information automatically feeds into the reports," Marina notes.

Results

Time Savings and Improved Ad Management

Integrating APIs improved Marina’s overall efficiency by 60%. Previously, all calculations were done manually, but with the API, Marina makes strategic decisions faster and dedicates more time to growing her business.

Expense Optimization and Increased Profitability

The Promotion API allowed Marina to reduce advertising costs and improve product profitability. Now she knows exactly which ad campaigns yield results, enabling her to allocate her budget more effectively.

Financial Transparency and Inventory Management

Thanks to integration with financial tools via API, Marina gained complete transparency over her income and expenses. She can now clearly see which products generate profit and which do not. This enabled her to promptly remove unprofitable products from her inventory and focus on more profitable items, improving inventory management and logistics.