BMM Case Study
How WB API integration helped BMM automate sales and logistics
About TD BMM
Trading House BMM (TD BMM) is one of the largest distributors of books and publishing products in Russia. The company offers an extensive assortment of over 100,000 SKUs. Such scale makes manual management of products, stock, and orders virtually impossible.
Case Goal
The purpose of this case study is to show how TD BMM solved its business process automation challenges by integrating with Wildberries via WB API. We’ll review why they chose this solution, how they implemented it, and the results achieved.
Challenges Before Integration
Legacy System Limits & Manual Work
Before automation, TD BMM managed its assortment and orders manually. With 50,000+ active SKUs, manual stock updates, price management, and timely order processing became unmanageable.
Key Challenges:
- High risk of errors from manual data entry
- Performance limits of outdated internal systems
- Difficulties processing and sorting large order volumes
Why They Chose Integration
WB API Advantages
When selecting a technological solution, TD BMM evaluated different platforms and chose custom integration with Wildberries. The main advantages were:
- Simple and convenient API structure
- Minimal technical limitations on request speed
- Ability to automate all processes tied to product placement and sales
As company representatives note:
«Wildberries is one of the most transparent and convenient marketplaces in terms of integration and automation.»
Integration Process
Technology Stack
The TD BMM development team selected modern tools:
- Programming language: Python
- Asynchronous task library: Celery
Architecture & Implementation
A dedicated integration system was built, acting as middleware between the company’s legacy system and the marketplace.
Key aspects:
- Microservice architecture for flexibility and stability
- Asynchronous task execution, greatly increasing data and order processing speed
Implementation Timeline
- Initial integration: ~2 months
- Further iterations/new functionality: up to 1 month each
The team noted that with hindsight, they would make the solution even more microservice-based and universal to reduce strain on internal systems.
Main Challenges
Adapting to API Limits
One challenge was API request limits. The team successfully adjusted processes to handle these restrictions and now manages loads efficiently.
Internal Logistics Optimization
Integration with Wildberries helped solve warehouse issues. Orders are now grouped for picking, significantly speeding up warehouse operations.
Accounting & Documentation
Most problems were not technical but related to changes in Wildberries’ accounting/document workflows, requiring quick internal adjustments.
Integration Results
Full Business Process Automation
Integration enabled full automation of marketplace interactions. Orders, content uploads, and stock management now happen without human involvement.
Key Outcomes:
- Time from warehouse arrival to sales launch on Wildberries cut to less than 1 day
- Significant error reduction thanks to automated data exchange
- Warehouse efficiency improved with streamlined labeling (one order = one sticker)
- Easier picking and sorting, saving labor time and reducing costs
As a company representative said:
«Without API integration, we simply couldn’t handle the volumes we work with today.»
Future Plans
Enhanced Analytics & Inventory Management
TD BMM plans to expand API-based analytics to gain precise stock data from Wildberries warehouses, enabling better procurement and supply planning.
Automated Pricing & Content
Future development will focus on automated pricing tools, competitor monitoring, and expanding content management for product cards.
Advice for Other Companies
TD BMM strongly recommends using WB API, emphasizing that automation simplifies operations and allows rapid response to market changes:
«Integrating via WB API was absolutely the right decision. We recommend it to other companies that want to grow their business.»
