WB API Digest — September 2024

In the latest edition of our monthly digest, we highlight the new features and updates released in September

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WB API Updates for September 2024

New WB API Portal and Updated Documentation

We have created a platform that helps you work with the API even more efficiently. What’s new:

  • Intuitive design with improved navigation.
  • Updated documentation: more code examples, enhanced search, and an English version.
  • «News» and «Events» sections: stay informed about updates and webinars.
  • Changelog with sorting by categories and critical updates.

Learn more about the new portal and documentation in separate articles:

API Sandbox

In September, WB API added a sandbox for testing methods, so you can validate your API requests and responses without the risk of altering real data.

New Reports for Hidden Products

The «Analytics» API now offers two new reports that help you track hidden products:

  1. Blocked Items — this report provides information about blocked products and allows you to get a list of them. It helps you understand which products have been hidden from users and for what reasons.
  2. Shadowed Items — a report on items that have been hidden from the Wildberries catalog but are not completely blocked. This report is essential for understanding which products are temporarily hidden from buyers and how they can be restored.

New Assembly Task Statuses

Now, the order status retrieval method has two new statuses that allow you to better track order cancellations due to failed contact with the buyer:

  • supplierStatus — cancel_missed_call
  • wbStatus — canceled_by_missed_call

New Returns Report

A new report is now available for sellers, allowing detailed information on product returns by buyers. This method helps you track returns, analyze reasons, and take measures to reduce the number of returns. You can request the report via the API method.

New Methods for the Promotion Calendar

In September, new methods were added for working with the Promotion Calendar. Now you can:

Changes in WB Digital API

WB Digital also received updates in September. Now, the method for retrieving activation keys for digital goods includes new fields that allow you to track deleted keys and their removal time:

  • deleted — number of deleted keys.
  • deleted_at — date and time of key deletion.

Changes in Promotion API

Now, the Promotion Token includes two new methods:

  • Retrieving a list of SKUs — helps you get a full list of SKUs available for work.
  • List of SKUs in the cart — allows you to see items added to the cart, useful for tracking client activity.

These changes provide more tools for product analysis and planning marketing campaigns.

Changes in Communication and Feedback Analytics API

New data is now available in the feedback methods, helping you analyze customer feedback more thoroughly:

  • parentFeedbackId and childFeedbackId — allow tracking the relationship between the original feedback and its additions.
  • pros and cons — product strengths and weaknesses indicated by customers in their reviews.
  • Additional product information such as barcode, color, purchase date, and category helps analyze customer behavior and preferences more effectively.

With this update, feedback analysis becomes even more informative.

Changes in Customer Returns API

Starting October 14, 2024, images transmitted in the response of the customer returns request method will be provided in WEBP format instead of JPEG. The new format improves image quality and reduces loading times.